Analysis of Strategies for the Mainland China Mobile Phone Industry

Since the liberalization of the telecommunications industry in Mainland China during the early 1980’s, the mobile phone industry has seen significant development, registering huge increases in the number of users & manufacturers, and in production capacity. However, based on domestic market share statistics, international brands (IBs) continue to dominate the mobile phone market, indicating that domestic brands (DBs) lag behind in the Chinese market. This study analyzes the five leading DBs that have the ability to compete with international brands in the Chinese market (Lenovo, Bird, AMOI, TCL and Konka), in areas such as their R&D, manufacturing and marketing, and summarizes the issues of industry competition as a whole. Company analysis will be followed by proposed development strategies for the overall domestic mobile phone industry.